Close

The State of Social Media Lead Gen 2019 – Part 3: Key Social Platforms for Lead Gen | Social Media Today

Is social media actually effective as a lead generation and selling tool? That’s what we sought to find out in our latest research report – we recently partnered with Sharpspring to reach out to our collective communities and get their insights into what they’re seeing, which platforms and approaches they’re finding most effective for lead gen, […]

Read More

The State of Social Media Lead Gen 2019 – Part 1: The Current State of Social Lead Generation | Social Media Today

Is social media actually effective as a lead generation and selling tool? That’s what we sought out to determine in our latest research report – we recently partnered with Sharpspring to reach out to our collective communities in order to get their thoughts on what they’re seeing in regards to social lead gen, which platforms and […]

Read More

Email marketing: Harnessing the trust factor

In recent weeks, we’ve been exploring the themes laid out in the first-ever Periodic Table of Email Optimization and Deliverability. After Permission, and inextricably tied to it, is the concept of trust. Gaining permission from a recipient to send them email sets the stage for building trust. This includes both the trust of the recipient […]

Read More

New Report Reveals the 3 Trends Shaping Email Marketing in 2020 – Search Engine Journal

A new report from eMarketer reveals the trends that that will shape email marketing practices throughout 2020. Here’s what should remain at the top of mind for marketers, especially retailers, who will be utilizing email marketing next year. Personalization has been identified as a leading trend across marketing communications, however, most emails are still not […]

Read More

10 Email Marketing Tips to Boost Holiday Sales

Adding email to your holiday marketing mix is a must. Email continues to generate the highest ROI of all digital channels, with some sources reporting averages as high as $44 for every dollar spent. But competition for consumers’ attention in the inbox is fierce year-round, and never more so than over the holidays. With the […]

Read More