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10 Email Marketing Tips to Boost Holiday Sales

Adding email to your holiday marketing mix is a must. Email continues to generate the highest ROI of all digital channels, with some sources reporting averages as high as $44 for every dollar spent. But competition for consumers’ attention in the inbox is fierce year-round, and never more so than […]

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5 Email-Marketing Strategies to Conquer Consumer Inaction

September 26, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Email-marketing segmentation has been proven to boost campaign results, and thanks to modern automation features, it’s easier than ever to segment email lists and send highly targeted messages to people based on demographics, psychographics and behavioral data. As these tools […]

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