Chart of the week: Only 2% of marketers have integrated all processes throughout their marketing funnel. Creating a funnel that ticks all the boxes is a vital part of marketing. Your funnel should attract, nurture, qualify and convert, leading customers through to the checkout as seamlessly as possible in order to get the best conversion […]

“Chris, I don’t get it. This marketing message doesn’t read like a piece of marketing at all. Shouldn’t it basically be like a condensed version of the ‘services’ page on my website? How is this supposed to work if I’m not coming right out and asking for the sale? Are you sure about this?” The […]

Become a Financial Lead Generation Master I want you to become a financial lead generation master. Finding this article was one step in the right direction. Welcome to the temple where lead generation masters are born. Do you think you have what it takes to become a financial lead generation master? And I don’t mean simply capturing a […]

You’ve heard about the power of email lists to grow your advisory practice, but that power isn’t just in owning a static list of email addresses. You’ll need to engage regularly with people on your list, and introduce them to how your business can improve their lives by solving pressing problems for them. The best, […]

Learn the most effective ways life insurance agents find leads, including company leads, third-party leads, LinkedIn and networking. This content was originally published here.