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It Takes a Motley Crew to Make a Marketing Automation Team

The pioneers of the marketing automation industry were — not surprisingly — very smart marketers. They slapped the word “automation” next to “marketing,” and boom, their targets instantly started thinking that these tools could run chunks of their marketing programs… automatically. Set it up, let it run, make millions, retire. No humans need apply. Nothing […]

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25 Killer Marketing Automation Stats – Act-On Blog

Fresh statistics! Get your fresh stats here! We all know that B2B marketing is ever-charging, and rapidly evolving. Unfortunately, many of the available stats we’ve all been using to make strategic decisions are — let’s face it ― a bit stale. So, here at Act-On, we set off to uncover the most recent marketing automation […]

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