Adding email to your holiday marketing mix is a must. Email continues to generate the highest ROI of all digital channels, with some sources reporting averages as high as $44 for every dollar spent. But competition for consumers’ attention in the inbox is fierce year-round, and never more so than over the holidays. With the […]

You’ve heard it a thousand times: The money’s in the list. If you’re serious about your digital business, you need to build a list of people who are paying attention to you, typically an email list. So, how do you get people to sign up for your email newsletter? You probably already know the answer […]

Should you sneak marketing into your newsletter? Email marketing is an oldie but goodie. It ties in second place as the second-most popular marketing method in the United States. [Image Source] Why it’s getting harder to get your email through The use of AI in email scanning services has made it a lot harder to […]

I still clearly remember the first sales position I had when I was in college. Picture this: I was selling cell phones from a kiosk in the mall. Yep, I was one of those guys with khakis and a polo shirt who ask if they can have a moment of your time. They automatically give […]

September 26, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Email-marketing segmentation has been proven to boost campaign results, and thanks to modern automation features, it’s easier than ever to segment email lists and send highly targeted messages to people based on demographics, psychographics and behavioral data. As these tools get more sophisticated and deeper […]