This transcript has been edited for length. To get the full measure, listen to the podcast Predicting Your Marketing Automation Success Nathan Isaacs: Can you tell us more about the Fundamental Three. Phil Bosley: You have to have a good email frequency. You have to have the website be tracking website visitors on your website. […]

The pioneers of the marketing automation industry were — not surprisingly — very smart marketers. They slapped the word “automation” next to “marketing,” and boom, their targets instantly started thinking that these tools could run chunks of their marketing programs… automatically. Set it up, let it run, make millions, retire. No humans need apply. Nothing […]

Fresh statistics! Get your fresh stats here! We all know that B2B marketing is ever-charging, and rapidly evolving. Unfortunately, many of the available stats we’ve all been using to make strategic decisions are — let’s face it ― a bit stale. So, here at Act-On, we set off to uncover the most recent marketing automation […]

Running your own business? How do you have time to read this! From personal experience and the clients we’ve worked with over the years, there’s fewer harder challenges than being a small business owner. Especially those in competitive industries; it takes an incredible amount of passion and sacrifice to pour so much energy and effort […]

Running your own business? How do you have time to read this! From personal experience and the clients we’ve worked with over the years, there’s fewer harder challenges than being a small business owner. Especially those in competitive industries; it takes an incredible amount of passion and sacrifice to pour so much energy and effort […]